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TikTok is introducing a updated setting that permits them to lessen the amount of AI-made videos appearing in their streams. This step comes as the platform revealed that it now features over 1 billion content made with AI.

Trial and Implementation

The update is in a pilot phase over the next few weeks before a full-scale release. This shift coincides with a rise in content created by AI, fueled by recent content generation software.

AI Content on Other Platforms

Studies have shown that nearly a tenth of the fastest-growing channels on a competing service only show content made by AI. A significant portion of this output is considered low-quality AI content, a term for substandard, bulk-generated content that is often illogical or bizarre.

Based on user feedback that numerous viewers like content produced via AI tools, ranging from AI artwork to informative clips, and we want to offer the community the option to see more or less of that, based on their own likes,” said a company executive.

AI on the Platform

The platform disclosed that there are now over a billion videos on its network identified as made with AI. Collectively, more than 100 mn pieces of content are added to the service every day, making AI-generated material a minor part of its overall inventory.

User Control Features

Members will be in a position to reduce or increase the level of AI content they watch by opening the content preference setting in the platform and picking AI-made media. Further subjects that can already be modified under the setting cover current affairs, clothing, cosmetics, and choreography.

Content Labeling and Policies

TikTok’s guidelines oblige creators to identify “realistic” artificially created content, and it bans dangerous AI impersonations of celebrities or emergencies. Any realistic artificial content that is without a tag can be removed under its user guidelines.

Furthermore, the service will now attach an artificially created label to content produced via its own AI tools, or identified by an cross-platform project for identifying content made by AI. This measure is designed to deter users from attempting to bypass the tagging system.

AI Literacy Programs

The platform is also introducing a $2 million awareness program for specialists and groups to create learning resources about using AI responsibly. This initiative will benefit charitable organizations specializing in teaching computer science.

Platform Protection

TikTok has defended its safety measures, following controversy over intentions to lay off numerous content moderators in the UK. It is expected to eliminate hundreds of positions in its trust and safety department in its British office, with trade unions and digital protection specialists expressing worry that humans are being replaced by AI moderation.

A senior executive stated that people-led review would remain essential, but artificial intelligence can safeguard staff by filtering out the most graphic content before it gets reviewed by people. The platform announced a significant reduction in disturbing and violent content handled by human moderators over the past year due to the use of its AI tools.

“We think that it’s essential to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to minimize viewing of harmful content as swiftly, which is why a lot of the machine support is proving valuable operate efficiently.”